Foleon

Foleon needed to turn the "pain of the PDF" into a punchy, comedic brand story that finally gives their internal champions the tools to win over every decision-maker in the building.

//Description

//Description

Foleon needed to simplify its revolutionary product's value proposition because potential "champions" struggled to convince high-level decision-makers who didn't feel the "pain of PDFs." We replaced technical density with a comedic, quick-paced, and tongue-in-cheek landing page explainer and a smart, high-shareability video, plus short social vignettes. This versatile toolkit ensures everyone, from the ground floor to the boardroom, finally understands the platform's value.

Foleon needed to simplify its revolutionary product's value proposition because potential "champions" struggled to convince high-level decision-makers who didn't feel the "pain of PDFs." We replaced technical density with a comedic, quick-paced, and tongue-in-cheek landing page explainer and a smart, high-shareability video, plus short social vignettes. This versatile toolkit ensures everyone, from the ground floor to the boardroom, finally understands the platform's value.

//Credits

//Credits

Production Company// Wild Meep

Client// Foleon.com

Creative and Script// Wild Meep

Director// Daniel Hillel-Tuch

Editor// Daniel Hillel-Tuch

DP// Michelia Kramer @micheliakramer.photography

1st AC// Tiberiu-Mihail Cimpoeru @tibriane

Sound Recordist// Vitalij Kuzkin 

Gaffer// Arthur Vis 

Make Up and Hair// Gaby Revius @gabyrevius

Art Director// Hester van Nistelrooij

Clothing Styling// Inge de Lange @ingedelange.stylist

PA// Sharon Iwerebor

Edit// Daniel Hillel-Tuch

Color// Michelia Kramer

//Cast

//Cast

Sarah Eggar @saraheggar // Amro Kasr @amro.kasr // Terrance Rogers Jr. @tsregor // Erika Minderop @eminderop

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//Other projects

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