Petit Amélie

We created a naturalistic, warmly lit video campaign for Petit Amelie focusing on child-led play. The multi-setting shoot covered three age groups, delivering 36 videos with emotion-led and product-led cuts.

//Description

//Description

Our approach focused on genuine, child-led discovery. We built authentic home environments featuring styled play corners and soft, natural lighting. We filmed continuously, rotating two children per age group through the settings in short intervals to capture real reactions within a comforting and natural setting. A stills photographer worked alongside the video team. In post-production, the raw footage was crafted into two video styles for each setting: emotional "SEE" edits and product-focused "THINK" edits. This process resulted in nine videos, each prepared in four aspect ratios for versatile multi-platform use.

Deliverables 1 shoot day // 3 settings // 6 child actors 9 edits // 4 aspect ratios // 2 languages // 4 country end plates 180 video files total

Our approach focused on genuine, child-led discovery. We built authentic home environments featuring styled play corners and soft, natural lighting. We filmed continuously, rotating two children per age group through the settings in short intervals to capture real reactions within a comforting and natural setting. A stills photographer worked alongside the video team. In post-production, the raw footage was crafted into two video styles for each setting: emotional "SEE" edits and product-focused "THINK" edits. This process resulted in nine videos, each prepared in four aspect ratios for versatile multi-platform use.

Deliverables 1 shoot day // 3 settings // 6 child actors 9 edits // 4 aspect ratios // 2 languages // 4 country end plates 180 video files total

//Credits

//Credits

Production Company// Wild Meep

Client// Petite Amélie

Director / Producer// Daniel Hillel-Tuch

DP// Michelia Kramer @micheliakramer.photography

1st AC// Marinka Schippers

Still Photographer// Emily Rosalia @Emily Rosalia 

Production Designer / Wardrobe / Prop Stylist// Kim van Rossenberg @Kim van Rossenberg

//Cast

//Cast

Baby Mirabelle // Baby Bodhi // Big Baby Lewis // Big Baby Jaedey // Toddler Kyan // Toddler Kae